PAKISTAN / UAE / AUSTRALIA DIGITAL MARKETING SPECIALISTS LAHORE, PAKISTAN DIGIDWEB BRAND STRATEGIST MEDIA BUYER PAKISTAN / UAE / AUSTRALIA DIGITAL MARKETING SPECIALISTS LAHORE, PAKISTAN DIGIDWEB BRAND STRATEGIST MEDIA BUYER

M.A

CAREER JOURNEY

Seven years

on the account

Agency owner, client-side manager, and hands-on media buyer — often in the same week. The through-line is that I’ve never stopped being in the ad account, which is why the strategy I sell is the strategy I can actually run.

7+

YEARS EXPERIENCE

50+

BRANDS SERVED

150%

AVG. RETURN ON SPEND

3

CONTINENTS WORKED
Work experience

03·

Career Journey

Where the
hours went
2020 — Present
Digidweb
Founder & Business Owner / Marketing Team Manager
  • Built a full-service digital marketing agency from the ground up in Lahore
  • Managed social media strategies achieving 20% engagement growth and 150% avg. ROI
  • Led marketing teams and developed KPI reporting frameworks for data-driven decisions
  • Served clients across Pakistan, UAE, and Australia
Sep 2025 — Present
Academy of Champions
Digital Specialist
  • Driving digital presence and marketing strategy for the academy
  • Managing multi-platform campaigns and brand communication
2023 — 2024
Digital Reciprocity
Senior Marketing Manager · Australia (Remote)
  • Led senior marketing operations for an Australian digital agency remotely
  • Managed end-to-end campaign strategy and client deliverables
2024
ConnectGenie AI
Social Media Marketing & Graphic Design Specialist
  • Managed social media and visual identity for an AI-powered platform
  • Created marketing assets across digital channels
2022 — 2024
Location92co
Social Media Marketing Specialist
  • 2+ years managing social media strategy and brand communication
  • Executed multi-platform content and engagement campaigns
2023
UAE Optics
Social Media Manager · Dubai, UAE
  • Managed social media for a UAE-based optics brand
  • Built brand awareness campaigns targeting regional audiences
2018 — 2020
iClick Electronics
Social Media Manager · Dubai, UAE
  • Managed full digital marketing for an electronics brand in Dubai
  • Handled email marketing, SEO content, and social media strategy
2024 — PRESENT
KB Chemicals
Factory Operations & Digital Marketing · Khurram Brothers · Lahore, PK
  • Built the brand identity and full company website for a textile chemical manufacturer
  • Established the company's online presence from zero — social channels, product positioning, and technical content
  • Produced the MOVETEC™ product catalogue and supporting sales collateral
  • On-site at the plant: operations exposure that keeps the marketing claims technically accurate

SELECTED CLIENT WORK · VIA DIGIDWEB

Accounts, not

just job titles

Employment history tells you where I sat. This tells you what actually got built. A few of these run under confidentiality agreements, so the sector is named and the brand isn’t.

 

ONGOING · 2 YEARS

CANADA

Northern Staffing

Staffing agency . Mississauga, Ontario

Two years as the digital partner for an Ontario staffing agency — full site audit, rebuild, and ongoing compliance-sensitive content.

  Complete website audit and specification document
  Full site rebuild with employer and candidate journey separation
  Job board interface and application handling
  Ontario employment-standards compliance content

ONGOING · 2 YEARS

PAKISTAN

ON-SITE

KB Chemicals

Textile chemical manufacturer · Lahore

Brand, website, and online presence built from nothing for a specialty chemical manufacturer, with factory-floor access informing the technical content.

  Brand identity, logo, and visual system
  Multi-page corporate website and product catalogue
  Social media presence and technical content programme
  On-site operations support at the plant

ONGOING

NAME WITHHELD

PAKISTAN

Aesthetic clinics & skincare

Multiple clinics · Lahore · under NDA

Product marketing and content production for aesthetic clinics and their skincare lines. Client names are covered by signed agreements and aren’t listed publicly.

  Product photography direction and shoot production
  Skincare range positioning and launch content
  Social media management for clinic brands
  Treatment and consultation enquiry campaigns

PROJECT-BASED

EDUCATION

Zimlarwah Academy

Education · website development

Project-based website build for an education provider, delivered end to end and handed over to the client’s own team.

  Full site design and development
  Course and programme structure
  Enquiry capture and handover training

Website builds are a standing part of what Digidweb delivers, not a side offering. Dozens of sites shipped across three platform routes — the choice depends on what the client actually needs to maintain after handover, not on what’s fastest for us to build.

WORDPRESS

SHOPIFY

CUSTOM BUILD

ELEMENTOR

WOOCOMMERCE

REACT

LANDING PAGES

SITE MIGRATIONS

MARKETS

Where I've

actually shipped

HOME MARKET

Pakistan

Lahore-based since day one. Manufacturing, retail, education, and professional services.

2018 — PRESENT

United Arab Emirates

Two Dubai roles plus an ongoing Digidweb presence. Retail and consumer electronics.

2023 — 2024

Australia

Senior marketing management for an agency, run entirely remote across a five-hour offset.

ONGOING

North America

Client projects across Canada and the US, primarily staffing, services, and B2B manufacturing.

RECOGNITION

Awards &

honours

BEST INTERN

Right to Information

GIZ — Deutsche Gesellschaft für Internationale Zusammenarbeit

BEST EDITOR

Beaconhouse National University

Awarded during Media Studies

 

BEST PHOTOGRAPHER

Forman Christian College

Lahore, Pakistan

BEST SPACEWALK

Spacewalk

Abu Dhabi, United Arab Emirates

Seen enough?

Send a brief and I’ll tell you straight whether this track record is relevant to your problem.

© 2026 MOMIN UL ABIDIN . ALL RIGHTS RESERVED

LAHORE , PAKISTAN.