MOMIN
UL ABIDIN
Founder of Digidweb · Brand Strategist · Media Buyer
Helping brands cut through the noise with data-driven campaigns, strategic storytelling, and ROI-focused digital solutions.
01 ·
ABOUT ME
THE STORY
BEHIND THE BRAND
I’m Momin Ul Abidin — a digital marketing specialist with over seven years of hands-on experience helping brands build a presence that actually converts.
As the Founder of Digidweb, I’ve worked with businesses across Pakistan, the UAE, and Australia — crafting campaigns that blend creative storytelling with analytical precision.
My approach is simple: understand the brand deeply, find where the audience lives, and create marketing that feels authentic and delivers measurable results.
Educated in Media Studies at Beaconhouse National University, I bring both academic foundations and real-world grit to every project I take on.
01
Result-Oriented
Every strategy is built around measurable KPIs — from engagement rates to ROI. Data always leads the way.
02
Multi-Industry Experience
From electronics in Dubai to digital agencies in Australia, I’ve adapted strategies across diverse industries.
03
Full-Stack Marketer
Strategy, execution, design, analytics — I bridge creative and technical gaps so campaigns run seamlessly.
EXPERTISE
Building high-performing strategies across Instagram, Facebook, LinkedIn, and TikTok. From content calendars to viral campaigns.
+20% EngagementROI-driven ad campaigns on Google, Meta, and beyond. Audience targeting, A/B testing, and budget optimization.
+150% Avg. ROICrafting brand narratives that resonate. Tone-of-voice guides to full campaign concepts — every message lands.
Cross-PlatformBuilding KPI dashboards, tracking performance rigorously, and turning insights into actionable strategy pivots.
KPI ReportingProficient in the full Adobe Creative Suite — Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
Adobe CC SuiteLeading marketing teams, managing cross-functional campaigns, and mentoring junior talent to produce great work.
6+ Years Managing02 ·
WHAT I DO
CORE
EXPERTISE
SOCIAL MEDIA MARKETING
Building high-performing strategies across Instagram, Facebook, LinkedIn, and TikTok. From content calendars to viral campaigns.
Google Ads & Paid Media
ROI-driven ad campaigns on Google, Meta, and beyond. Audience targeting, A/B testing, and budget optimization.
CONTENT & BRAND STRATEGY
Crafting brand narratives that resonate. Tone-of-voice guides to full campaign concepts — every message lands.
MARKETING ANALYTICS
Building KPI dashboards, tracking performance rigorously, and turning insights into actionable strategy pivots.
GRAPHIC DESIGN
Proficient in the full Adobe Creative Suite — Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
TEAM LEADERSHIP
Leading marketing teams, managing cross-functional campaigns, and mentoring junior talent to produce great work.
PLATFORMS & TOOLS
03·
Career Journey
EXPERIENCE
- Built a full-service digital marketing agency from the ground up in Lahore
- Managed social media strategies achieving 20% engagement growth and 150% avg. ROI
- Led marketing teams and developed KPI reporting frameworks for data-driven decisions
- Served clients across Pakistan, UAE, and Australia
- Driving digital presence and marketing strategy for the academy
- Managing multi-platform campaigns and brand communication
- Led senior marketing operations for an Australian digital agency remotely
- Managed end-to-end campaign strategy and client deliverables
- Managed social media and visual identity for an AI-powered platform
- Created marketing assets across digital channels
- 2+ years managing social media strategy and brand communication
- Executed multi-platform content and engagement campaigns
- Managed social media for a UAE-based optics brand
- Built brand awareness campaigns targeting regional audiences
- Managed full digital marketing for an electronics brand in Dubai
- Handled email marketing, SEO content, and social media strategy
04 · RECOGNITION
AWARDS &
HONOURS
BEST INTERN
RIGHT TO INFORMATION
.GIZ
BEST EDITOR
BEACONHOUSE NATIONAL UNIVERSITY
BEST PHOTOGRAPHER
FORMAN CHRISTIAN COLLEGE
BEST SPACEWALK
SPACEWALK . ABU DHABI , UAE
05 ·LET’S WORK TOGETHER
YOUR BRAND