mominulabidin.com

PAKISTAN / UAE / AUSTRALIA • DIGITAL MARKETING SPECIALISTS • LAHORE, PAKISTAN • DIGIDWEB • BRAND STRATEGIST • MEDIA BUYER • PAKISTAN / UAE / AUSTRALIA • DIGITAL MARKETING SPECIALISTS • LAHORE, PAKISTAN • DIGIDWEB • BRAND STRATEGIST • MEDIA BUYER •

MOMIN UL ABIDIN

ABOUT ME

THE STORY

BEHIND THE BRAND

I’m Momin Ul Abidin — a digital marketing specialist and the founder of Digidweb. I build the marketing side of businesses: brand, campaigns, websites, and the reporting that proves any of it worked.
I studied Media Studies at Beaconhouse National University, which is where the interest in how audiences actually behave began. But the real education was Dubai. I took my first proper marketing role in 2018 with iClick Electronics, running social, email, and SEO content for an electronics brand in a market that gives you no room to be vague. You either moved product or you didn’t.
That job taught me the thing I still work from: marketing isn’t decoration on top of a business — it’s a function of the business. Which is why I’d rather understand a client’s margins, their sales cycle, and their factory floor before I touch a single post.
Today I split my time between Digidweb, where my team delivers web and marketing work across three markets, and KB Chemicals, my family’s textile chemical manufacturing business, where I handle factory operations alongside the digital side.
01

Two Companies, One Lesson

Ginomedia came first, with friends, for roughly two years. Digidweb came second — built with everything the first one taught me about process and ownership.
02

Factory Floor to Front Page

On-site at a textile chemical plant and behind the marketing for it. That operations exposure is why my technical claims hold up.
03

A Team, Not a Freelancer

Business development, development, and design each owned by a specialist. Nothing bottlenecks on me, and nothing ships without review.
04

Three Markets

Pakistan, the UAE, and Australia. Roughly 50 brands, averaging 150% ROI on the campaign side.
Work experience

03·

Career Journey

HOW IT
ACTUALLY HAPPENED

Not a straight line. Every stage paid for the next one.

2018 — 2020
Dubai, The First Real Job
iClick Electronics · Social Media Manager · Dubai, UAE
  • Ran full digital marketing for an electronics brand — social strategy, email marketing, and SEO content
  • Learned to write for an audience that wasn't mine, in a market where performance was reviewed weekly
  • Understood early what a client actually cares about, which is rarely what an agency thinks they care about
2018 — 2020
Ginomedia — The First Attempt
Co-founded with friends · Approx. 2 years

Before Digidweb there was Ginomedia, a company I started with friends. We ran it for roughly two years, taking on real clients and figuring out the business end in public — pricing, scope, delivery, and the awkward conversation when a project runs long.

  • Delivered client work across social, paid advertising, design, and account handling
  • Learned that skill alone doesn't make an agency — process and clear ownership do
  • Left with the craft, and with a very specific list of what I'd do differently next time
2020 — Present
Digidweby
Founder & Business Owner · Lahore, PK

I started Digidweb in 2020 with that list in hand. The priority wasn't growth — it was a team that could deliver without me standing over it, and clients who stayed.

  • Built a full-service digital marketing and web agency from the ground up in Lahore
  • Structured it as specialists: business development, development, and design, with me on strategy and quality
  • Served clients across Pakistan, the UAE, and Australia — 20% engagement growth and 150% average ROI
  • Held a deliberate policy of not chasing new clients while an existing one still needs attention
2022 — 2025
Working Across Markets
Location92co · Digital Reciprocity (AU) · UAE Optics · ConnectGenie AI
  • Two years of social media strategy and brand communication at Location92co
  • Senior marketing management for an Australian digital agency, remotely
  • Social media and regional brand awareness for a Dubai optics brand
  • Marketing and visual identity for an AI-powered platform
2024 — Present
KB Chemicals
Factory Operations & Digital Marketing · Khurram Brothers · Lahore, PK

KB Chemicals has manufactured textile chemicals in Lahore since 1980. It's the family business, and I came into it with a straightforward brief: bring it online properly.

  • Built the brand identity and full company website from zero
  • Established the online presence — social channels, product positioning, and technical content
  • Produced the MOVETEC™ product catalogue and supporting sales collateral
  • On-site at the plant: operations exposure that keeps the marketing claims technically accurate
Alongside
Mizunoore
Handmade resin art brand · Lahore, PK

A small brand I run myself — product, photography, catalogue, storefront, and every ad behind it. It's the one place I'm the client, which is a useful thing to be reminded of regularly.

01

Learn the Business First

Margins, sales cycle, objections, and where the product is actually made. Marketing written without that is guesswork with a nicer font.

02

Build the Team, Then the Client List

Every discipline owned by a specialist. It’s why several projects can run at once without any of them slipping.

 

03

Report the Number, Not the Vibe

Every engagement runs against defined KPIs. If a campaign isn’t performing, you hear it from me before you find it in the dashboard.

 

Seen enough?

If you’re building something and want the marketing to hold up under scrutiny, that’s the work I do.

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