ONE VOICE, EVERY CHANNEL
CORE EXPERTISE
You deal with me. Behind me sits Digidweb — the agency I founded in 2018 — with dedicated people on development, design, and client delivery. Six disciplines, properly staffed. You just never have to manage four separate vendors to get them.
FILTER BY WHAT YOU’RE TRYING TO FIX
Strategy and content across Instagram, Facebook, LinkedIn, and TikTok — built around what the platform actually rewards this quarter, not what it rewarded in 2022.
– Channel audit and positioning per platform
– Monthly content calendar with hooks and formats
– Copy, static design, and short-form video direction
– Community management and inbound DM handling
Search, Meta, and programmatic campaigns run against a cost-per-acquisition target you agree to before spend starts. Budget moves toward what converts, weekly.
– Account structure, audience, and keyword build
– Conversion tracking and pixel implementation
– Creative testing, A/B cycles, and landing alignment
– Weekly budget reallocation and bid management
The layer most brands skip. Who you are, who you’re not, and how that sounds in a caption, a cold email, and a sales deck — written down so your team stops improvising.
– Positioning and competitive differentiation
– Tone-of-voice guide with real before-and-after examples
– Messaging hierarchy per audience segment
– Campaign concepts and narrative arcs
ONE VOICE, EVERY CHANNEL
Reporting that answers the question you asked instead of the one that looks good. If a channel isn’t earning its budget, you find out from me before you find out from your bank.
– KPI framework tied to commercial outcomes
– GA4, Meta, and Search Console dashboard setup
– Attribution mapping across the funnel
– Monthly reporting with a recommendation, not just numbers
REPORTING CADENCE
A dedicated designer on the Digidweb team, working to art direction I set. Ad creative, brand systems, catalogues, decks, and motion — produced in-house, so revisions take hours instead of a procurement cycle.
– Ad creative and campaign visual systems
– Brand identity, logo, and asset libraries
– Product catalogues, brochures, and pitch decks
– Motion graphics and video editing
PS · AI · ID · PR · AE
Six years running marketing teams — my own at Digidweb, and client-side functions I’ve been brought in to build. Useful if you need someone to stand a team up rather than just fill a gap in it, or to run white-label delivery behind your own name.
– Marketing function build-out and hiring input
– Process, brief templates, and approval workflows
– Junior talent mentoring and quality control
– White-label delivery for agency partners
MANAGING DELIVERY
WHO ACTUALLY DOES THE WORK
Six disciplines is more than any single marketer can deliver well, and I’d rather say so than pretend otherwise. Digidweb has been running since 2018 with a deliberately small core — the same people on your account every month, no rotating juniors, no offshore handoff you weren’t told about.
DIGIDWEB · LAHORE, PAKISTAN & DUBAI, UAE · EST. 2018
MA
FOUNDER · STRATEGY & MEDIA BUYING
Sets the strategy, runs the ad accounts, and owns the numbers. Your single point of contact from the first call through to every monthly report.
OWNS: STRATEGY · PAID MEDIA · ANALYTICS
UR
BUSINESS DEVELOPMENT
Handles scoping, proposals, and commercial terms — so the brief is agreed in writing before anyone starts building.
OWNS: SCOPING · PROPOSALS · ONBOARDING
F
WEB DEVELOPMENT
Builds and maintains the sites and landing pages campaigns run to. WordPress, Elementor, WooCommerce, and front-end implementation.
OWNS: BUILD · LANDING PAGES · MAINTENANCE
A
GRAPHIC DESIGN
Produces the creative — ad sets, brand assets, catalogues, and decks — to art direction set at the strategy stage.
OWNS: AD CREATIVE · BRAND ASSETS · PRINT
HOW IT RUNS
Retainers fail when nobody agrees what happens between invoices. This is the default rhythm across the team — it flexes by scope, but you always know which week you’re in and who is holding it.
WEEK 01
Calendar locked, creative briefed and built, campaigns structured. You approve once, in one pass.
WEEK 02
Everything goes live. Early signals reviewed daily — losing creative gets cut before it eats the budget.
WEEK 03
New variants against the current winner. Spend moves toward whatever is holding its cost per acquisition.
WEEK 04
Numbers, plain-language reading of them, and a recommendation for next month. One call, thirty minutes.
PLATFORMS & TOOLS
PAID MEDIA
PAID MEDIA
Meta Ads Manager
Google Ads
TikTok Ads
LinkedIn Campaign Manager
YouTube Ads
ANALYTICS
GA4
Google Tag Manager
Search Console
Meta Events Manager
Looker Studio
CREATIVE
Photoshop
Illustrator
InDesign
Premiere Pro
After Effects
WEB
WordPress
Elementor
WooCommerce
Shopify
Landing page builds
WORTH SAYING
Guaranteed rankings or guaranteed ROAS. Anyone promising a fixed number before seeing your account, margin, and market is guessing. I’ll give you a target and show my working.
Twelve-month lock-ins on unproven work. First engagement runs three months. If the numbers aren’t moving by then, you should be free to walk.
Quiet subcontracting. The four people above are who works on your account. If a project ever needs a specialist outside that circle, you’ll be told who and why before they touch it.
Send a brief and I’ll tell you straight whether this track record is relevant to your problem.